Mixpanel vs Google Analytics: The Complete Comparison Guide
By Brian Laleye · October 31, 2022 · 7 min read
To analyze the company’s business progress, it is essential to monitor user traffic and engagement coming to the company website or application from all across the world.
For tracking this kind of metrics, Google Analytics and Mixpanel are great options.
This article will briefly introduce Mixpanel and Google Analytics, along with their key features.
Moreover, we will cover critical differences between Mixpanel and Google Analytics.
What is Mixpanel?
Mixpanel is a SaaS company wholly specialized in business analytics and generating metrics.
Mixpanel is the best tool that helps in monitoring how efficiently users are interacting with your web and mobile applications.
Analyzing users’ responses gives you feedback on where you need to embed more features and where you need to improve the existing ones.
The most famous services among users are the two most essential services, such as survey forms and in-app A/B tests.
We get data from these services to help analyze user engagement and retention, new visitors, reports, etc.
Mixpanel gives advanced features of analysis.
With only some clicks, you can visualize your report using the best visualization features of Mixpanel.
This makes all things simple for you, and it would be much easier to tackle something as all reports are informative; thus, what needs to be changed or improved is easily understandable.
Mixpanel Key Features
- Enhanced Query Builder
With the newly developed query builder feature that works across multiple reports getting answers becomes easy.
There are various new query builders for Funnels, Flows, Insights, retention reports, etc.
- IOS App and custom alerts
If you want to be on top of the most critical KPIs, custom alerts and an iOS app are the best options.
It is easy to create a personalized email alert for your website to reach its threshold state, i.e. gets its weekly signups and website conversion rate.
The Mixpanel iOS app is the best that keeps you always notified when you are on the road.
- Synchronization and Data Integrity
With the help of Data pipelines, you can easily sync Mixpanel with all remaining stacks.
Data Pipelines tools provide a great feature of moving data in-out of Mixpanel, thus making user analytics less and less isolated.
It would be best if you connect to a data warehouse that helps with more extensive business study with your data.
Thus save time for your team of engineers while making data integrity and data transformation within your stack.
- Funnel Visualization
In this, you can easily compare each user segment by creating their visuals with its help.
With funnel breakdowns, detecting areas for conversion rate optimization is sped up.
Moreover, you can generate their cohorts for examining low-converting regions using a visual interface.
What is Google Analytics?
Google Analytics is a web analytics service capable of offering all kinds of statistical and analytical data to its consumers.
It is highly beneficial as it supports the complete management process of SEO and related product marketing services.
In this tool, abundant features are available that help users interface with other platforms and gather information.
It also possesses a critical feature that allows users to segment their campaigns on multiple variables to understand how capable they work and how efficient they are for making a data-driven decision resulting in optimized performance.
Because of its immense capabilities, it is one of the best industry choices.
Moreover, it is an entirely free service for Google users.
It has a widely-used feature of displaying real-time changes in interactive elements like motion charts, scorecards, dashboards, etc.
It is easy to make a custom report with the help of SEO Google Analytics suiting your company.
Google Analytics Key Features
- Real-Time Dashboard
Google Analytics Dashboard helps monitor sources, organic traffic, sentiments, keywords, and other factors that help better understand consumer behaviour.
Its dashboard helps to understand the consumer’s needs, engagement, source platform, lead generation, etc.
- Track website traffic
Google Analytics keeps monitoring and gathering all kinds of data in metrics like total clicks, products, time spent, conversation rate, etc.
It provides a detailed report of all types of data collected from users visiting the site, their interactions, etc., that would help the campaign to evaluate their performance.
- Feature of Multiple Integration
Google Analytics integrates with other kinds of Google products, such as Google Search Console, Google Data Studio, Google Ads, etc.
It helps users to get a deep analysis of the given data.
- Self Report Generation
Google Analytics collects all kinds of data from the website, including the number of users visited, clicks, traffic, region, and other relevant data.
- Measure KPIs and Metrics
Google Analytics is best for tracking various metrics like page performance, website mobile friendliness, and other related things that closely assist the website’s version.
It also helps companies compete with all their competitors by improving the weak points they observe in Google Analytics reports.
Comparison Between Mixpanel Vs Google Analytics
Users Analytics Facility
It is free until 25,000 data points per month. Moreover, it offers other plans.
Its standard version is completely free. But premium version cost $150,000/annum.
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