Mixpanel vs Google Analytics: The Complete Comparison Guide

By Brian Laleye · October 31, 2022 · 7 min read

To analyze the company’s business progress, it is essential to monitor user traffic and engagement coming to the company website or application from all across the world.

For tracking this kind of metrics, Google Analytics and Mixpanel are great options.

This article will briefly introduce Mixpanel and Google Analytics, along with their key features.

Moreover, we will cover critical differences between Mixpanel and Google Analytics.

Summary

What is Mixpanel?

Image source

Mixpanel is a SaaS company wholly specialized in business analytics and generating metrics.

Mixpanel is the best tool that helps in monitoring how efficiently users are interacting with your web and mobile applications.

Analyzing users’ responses gives you feedback on where you need to embed more features and where you need to improve the existing ones.

The most famous services among users are the two most essential services, such as survey forms and in-app A/B tests.

We get data from these services to help analyze user engagement and retention, new visitors, reports, etc.

Mixpanel gives advanced features of analysis.

With only some clicks, you can visualize your report using the best visualization features of Mixpanel.

This makes all things simple for you, and it would be much easier to tackle something as all reports are informative; thus, what needs to be changed or improved is easily understandable.

Mixpanel Key Features

Enhanced Query Builder

With the newly developed query builder feature that works across multiple reports getting answers becomes easy.

There are various new query builders for Funnels, Flows, Insights, retention reports, etc.

IOS App and custom alerts

If you want to be on top of the most critical KPIs, custom alerts and an iOS app are the best options.

It is easy to create a personalized email alert for your website to reach its threshold state, i.e. gets its weekly signups and website conversion rate.

The Mixpanel iOS app is the best that keeps you always notified when you are on the road.

Synchronization and Data Integrity

With the help of Data pipelines, you can easily sync Mixpanel with all remaining stacks.

Data Pipelines tools provide a great feature of moving data in-out of Mixpanel, thus making user analytics less and less isolated.

It would be best if you connect to a data warehouse that helps with more extensive business study with your data.

Thus save time for your team of engineers while making data integrity and data transformation within your stack.

Funnel Visualization

In this, you can easily compare each user segment by creating their visuals with its help.

With funnel breakdowns, detecting areas for conversion rate optimization is sped up.

Moreover, you can generate their cohorts for examining low-converting regions using a visual interface.

What is Google Analytics?

Image source

Google Analytics is a web analytics service capable of offering all kinds of statistical and analytical data to its consumers.

It is highly beneficial as it supports the complete management process of SEO and related product marketing services.

In this tool, abundant features are available that help users interface with other platforms and gather information.

It also possesses a critical feature that allows users to segment their campaigns on multiple variables to understand how capable they work and how efficient they are for making a data-driven decision resulting in optimized performance.

Because of its immense capabilities, it is one of the best industry choices.

Moreover, it is an entirely free service for Google users.

It has a widely-used feature of displaying real-time changes in interactive elements like motion charts, scorecards, dashboards, etc.

It is easy to make a custom report with the help of SEO Google Analytics suiting your company.

Google Analytics Key Features

Real-Time Dashboard

Google Analytics Dashboard helps monitor sources, organic traffic, sentiments, keywords, and other factors that help better understand consumer behaviour.

Its dashboard helps to understand the consumer’s needs, engagement, source platform, lead generation, etc.

Track website traffic

Google Analytics keeps monitoring and gathering all kinds of data in metrics like total clicks, products, time spent, conversation rate, etc.

It provides a detailed report of all types of data collected from users visiting the site, their interactions, etc., that would help the campaign to evaluate their performance.

Feature of Multiple Integration

Google Analytics integrates with other kinds of Google products, such as Google Search Console, Google Data Studio, Google Ads, etc.

It helps users to get a deep analysis of the given data.

Self Report Generation

Google Analytics collects all kinds of data from the website, including the number of users visited, clicks, traffic, region, and other relevant data.

Measure KPIs and Metrics

Google Analytics is best for tracking various metrics like page performance, website mobile friendliness, and other related things that closely assist the website’s version.

It also helps companies compete with all their competitors by improving the weak points they observe in Google Analytics reports.

Comparison Between Mixpanel Vs Google Analytics

Features

Event Tracking

Best

Traffic Analyzing

Good

Real-Time Tracking

Yes

Integration App

Hard

Easy

Users Analytics Facility

Available

Not Available

Ecommerce Tracking

Possible

Total Cost

It is free until 25,000 data points per month. Moreover, it offers other plans.

Its standard version is completely free. But premium version cost $150,000/annum.

Conclusion

At RestApp, we’re building a Data Activation Platform for modern data teams with our large built-in library of connectors to databases, data warehouses and business apps.

We have designed our next-gen data modeling editor to be intuitive and easy to use.

If you’re interested in starting with connecting all your favorite tools, check out the RestApp website or try it for free with a sample dataset.

Discover the next-gen end-to-end data pipeline platform with our built-in No Code SQL, Python and NoSQL functions. Data modeling has never been easier and safer thanks to the No Code revolution, so you can simply create your data pipelines with drag-and-drop functions and stop wasting your time by coding what can now be done in minutes!

Play Video about Analytics Engineers - Data Pipeline Feature - #1

Discover Data modeling without code with our 14-day free trial!